Welcome to PetPoint Summit 2010 Website

PetPoint's second annual speaker series will be held in Niagara Falls, ON, Tampa Bay, FL, Columbus, OH, Richmond, VA, Denver, CO, and Dallas, TX.

Speaker Bios

Michael R. Moyer, VMD


Rosenthal Director of Shelter Animal Medicine
Adjunct Associate Professor of Shelter Medicine
Vice President of the American Animal Hospital Association
University of Pennsylvania

Dr. Michael R. Moyer practices veterinary medicine at Bridgewater Veterinary Hospital, an American Animal Hospital Association accredited hospital in lower Bucks County . A 1985 Penn State undergraduate and a 1990 Penn School of Veterinary Medicine graduate, he has worked in both private sector animal hospitals and served as an Executive Director of the Chester County SPCA , an open-admission not for profit animal shelter. His interest in animal welfare continues, with numerous charitable and volunteer affiliations, including the Alliance for Philadelphia ' s Animals, where he currently serves as a Board Member.

He has extensive professional volunteer leadership experience with alumni, local, state, and national veterinary medical associations. He has held various elected and appointed positions within these organizations, notably having served as the PVMA’s President for the year 2004. Additionally, he supports veterinary student scholarship through a four year Opportunity Scholarship, in addition to formal and informal mentoring of students and participation in lectures and other on campus events.

He resides in Bucks County with his wife, Monica, three children, and Labrador retriever. His hobbies include home improvement, beer making, sporting clays shooting, cycling, sailing, and he has won athletic prizes in odd racquet sports.

Sandra Newbury, DVM


National Shelter Medicine Extension Veterinarian Koret Shelter Medicine Program, Center for Companion Animal Health
U C Davis School of Veterinary Medicine

Dr. Newbury is a graduate of the University of Wisconsin School of Veterinary Medicine (UW SVM) with a special interest in infectious disease and population management as it relates to group health.  This fall, Dr. Newbury joined the Koret Shelter Medicine Program at the University of California, Davis where she works as a National Shelter Medicine Extension Veterinarian.  Dr. Newbury focuses on partnerships between shelters, veterinarians and the community to improve health for homeless animals.

Two such programs, The Dermatophyte Monitoring and Treatment Program and a study of Feline Upper Respiratory Disease Complex, are three-year-long partnerships between the Dane County Humane Society (DCHS) and the University of Wisconsin School of Veterinary Medicine. Three years ago, Dr. Newbury began DCHS Spaydays, which serve the multi-county region surrounding Madison, Wisconsin.  Dr. Newbury shares her home in Madison with several poorly behaved pets and her savage kindergartener son.

Emily Weiss, Ph.D, CAAB


Senior Director - Shelter Research and Development

A native of Long Island, N. Y., Dr. Weiss has focused her professional and personal life on improving welfare for animals.  Dr. Weiss’ M. S. and Ph. D. work focused on the selection of service dogs from shelters. Her work then branched off in two directions – welfare of animals in zoos, and shelter programs. 

For more than seven years, Dr. Weiss was the Curator of Behavior and Research at the Sedgwick County Zoo.  There she developed enrichment and training programs for many different species—from lions and Komodo dragons, to African hunting dogs and giant cassowary birds.  She developed training programs to improve husbandry and decrease stress for many zoo animals.

During this time, Dr. Weiss also continued to develop assessment tools for shelter animals, first developing SAFER, a behavior assessment used by shelters throughout the country, and then developing Meet Your Match™ Canine-ality™ and Puppy-ality™, now an ASPCA program. As an ASPCA member she has since developed Feline-ality ™ , the first research based adoption program for cats in shelters.

She is a section editor of the Journal of Applied Animal Welfare Science. She has traveled across North America lecturing on various areas of applied animal behavior, and has been featured nationally on radio, TV, and print.

Dr. Weiss lives in the booming town of Benton, Kan., (population 900) with her husband, two dogs, four horses, two llamas and two miniature cows.

Dina Trefethen


Manager, Shelter Research & Development, ASPCA Community Outreach

Dina Trefethen joined the ASPCA in February, 2008 as JAMO Coordinator.  In February 2009 she moved to the Research & Development Team.   Dina provides communications and support to ASPCA partner agencies to ensure timely, accurate data collection and reporting. Prior to joining Community Outreach, Dina spent seven years as the Business Manager for the Animal Refuge League (ARL) in Maine. While there, she had the opportunity to take part in the implementation of MYM Canine-ality and the Beta testing for Feline-ality. Dina left the ARL for a brief stint as an accounting assistant for a family owned chain of sporting goods stores, but somehow her path led her back to animal welfare. Dina lives in New Gloucester, Maine with five cats (too many Personal Assistants for the available desk space), three dogs and a very tolerant husband. She can be found most weekends flipping through her bird book trying to identify the latest visitor to her feeders, or out back in the woods trying to keep up with her dogs.

Ellen Casey


Managing Partner, Bullseye Marketing Group

Ellen brings over 20 years experience in highly innovative and effective database marketing and data mining. She is an expert at optimizing ROI in direct mail, telemarketing, traditional advertising and alternative media.

During her career, she has worked in such diverse product/service categories as insurance, credit card, investments, publishing, pharmaceuticals and fee-based services.

Mark Warren


President and Chief Executive Officer, Pethealth Inc.

Mr. Warren is a graduate of the University of Toronto and The London School of Economics. He spent 11 years holding a number of senior positions with a U.K. merchant bank working in its London, Tokyo and Toronto offices. Following his departure from the bank, Mr. Warren was involved in a number of financial start-ups (including the mutual fund and insurance industries). He enjoys the companionship of his 4 dogs and 2 cats

Steve Zeidman


Chief Technology Officer, Pethealth Inc.

Mr. Zeidman joined Pethealth Inc. after 7 years as the Director of Information Technology of New York City's Center for Animal Care and Control, one of the nation's largest animal shelter systems. Previous to being appointed the company's CTO, he was Pethealth's Director of Information Technology. In addition to CACC, he has 5 years experience in non-profit management and operations. Mr. Zeidman has received a BS in Public Administration from the University of Southern California and a MS in Information Systems from City University of New York. At home, he enjoys the companionship of his dog Roscoe, rescued from a shelter

Brad Grucelski


Director, Software Delivery, Pethealth Inc.

Brad has worked in the animal welfare field since 1994, and has filled numerous roles at the local level including euthanasia technician, adoption counselor, animal control officer, volunteer coordinator/ trainer, and executive director.   His national experience includes working with the ASPCA National Shelter Outreach team and as the Customer Support Supervisor for PetWhere shelter software.  Brad now promotes and supports the PetPoint software program as well as other programs and services available to animal welfare organizations. His three cats, all shelter alumni, graciously share their home with him.

James Bias


President, SPCA of Texas

James Bias began as President of the SPCA of Texas on May 3, 2004. Bias has been involved in animal care and control for more than 29 years. Bias was executive director of the Humane Society SPCA of Bexar County in San Antonio, where he spearheaded a fundraising campaign to build a 21,000-sq.-ft. state-of-the-art Humane Society Adoption and Education Center, which was completed in November 2002. A native of Arizona, Bias has lived in Texas for 35 years.

Prior to his post at the Humane Society SPCA of Bexar County, Bias was the Regional Coordinator for the Humane Society of the United States' southwest regional office. He also served as Animal Services Manager for the City of Albuquerque Animal Services, Executive Director for the Humane Society of North Texas in Fort Worth and as Operations Director for Citizens for Animal Protection in Houston.

"James Bias is the ideal person for this position," says Thomas Karr, outgoing interim president of the SPCA of Texas. "He is a proven manager who cares about people as well as animals, and he's had considerable animal welfare operations and management experience. His recent involvement in a capital campaign for a new shelter in San Antonio is also significant."

Bias and his wife, Natalie, have several children ranging in age from one to thirteen years, as well as two dogs, four cats, a donkey, and several aquariums full of tropical fish.

Ellen Taylor CPDT – KA


Director, Community Initiatives

Ellen Taylor has been in animal welfare for 20 years, and is currently Director of Community Initiatives for ASPCA Community Outreach. Ellen’s primary focus is the ASPCA’s Partner Community of Tampa, Fla., where she supports the participating agencies in their work toward increasing the Live Release Rate* of animals by implementing data driven programs. Ellen’s other duties include state shelter outreach, fostering communication among humane organizations, animal shelters, animal control, and grassroots groups.

Prior to joining the ASPCA, Ellen spent a year on the Gulf Coast helping humane and animal victims of Hurricane Katrina. Collaborating with national animal welfare groups, Ellen served as a Director of Animal Care for the Humane Society of Mississippi, and she and her staff doubled the number of animals altered in the spay/neuter clinic, increased adoptions and implemented progressive, measurable programs.

Ellen has worked with animal shelters across the nation in a variety of rolls from volunteer to executive director, and many rewarding jobs in between. Her creation of an animal enrichment program for shelter dogs in Cleveland, Ohio to perform the duties of a humane agent. She has created Canine Training & Behavior Programs for two animal shelters and has also worked privately as a dog trainer. Ellen served on the Board of Directors for the Certification Council of Pet Dog Trainers (CCPDT), is a Certified Professional Dog Trainer (CPDT-KA), American Kennel Club (AKC ) Canine Good Citizen evaluator and is on the Board of Directors for Florida Animal Friends.

Though she may not have known it then, Ellen Taylor’s animal welfare career began at the tender age of seven. After witnessing a relative kick the family dog, Ellen stayed up all night creating posters depicting her feelings on the issue. Ellen’s crayon and construction paper anti-cruelty campaign was highly effective. It is her passion for protecting animal that has kept her firmly rooted in animal welfare all these years.

Beth Brannock


Manager, Shelter Research & Development, ASPCA Community Outreac

Beth Brannock joined the ASPCA in January, 2008, as Meet Your Match Training Events Coordinator. In July 2008, she began working with the Shelter research & Development team to provide “Dashboard” data collection and reporting support to partner agencies in Tampa, then Charleston. In January of 2009, Beth became a full time member of the dashboard team, supporting all the reporting partners in various ways (e.g., report production/review, data analysis, special requests for stats reports, developing new tools related to data reporting.

Professional Background: after 23 years in Claims & Service & Systems operations management with Blue Cross of California, then 3 as Controller of Accounting Operations for the Kmart Corporation, Beth committed her time to animal welfare. For the 8 years prior to joining the ASPCA, she held various management positions at Tony La Russa’s Animal Rescue Foundation (ARF) in Walnut Creek, CA.

Beth lives in two homes in the San Francisco Bay Area – one in Concord (an east bay area suburb), the other in Kenwood (a village in the Sonoma Wine Valley). She lives with five dogs but home is also ‘camp’ to a few more from time to time.

Carl Leveridge


President of the Atlanta Humane Society

Carl Leveridge has been the President of Atlanta Humane Society since July 2007.
Prior to joining the Atlanta Humane Society, Carl was a Board Member and Executive Director of the Humane Society of the Palm Beaches in Palm Beach County, Florida.
Even though Carl had been a volunteer and supporter of animal welfare and humane organizations, he didn’t start a fulltime animal welfare career until after a successful business career.

Prior to becoming involved with his passion for animal welfare, he was a pioneer in the telecommunications industry. Carl was President of Tel-Plus Communications, one of the largest private telecommunications companies in the country. Tel-Plus with its' 3300 employees sold, installed and maintained telecommunication systems throughout the country.
The company was sold to Siemens in the late 80’s. This gave Carl the time to become an advocate for helping animals and promoting animal welfare.

Carl is a native of Cincinnati, Ohio and a graduate of Ohio University with a BBA and Finance degree.

Before moving to Atlanta, he spent 25 years in Palm Beach County, Florida.
Carl and his wife, Janet, have two furry Golden Retriever children named Cali and Cooper.

Carl is a believer in contributing and supporting not for profit organizations. "It's possible to have two successful careers. What is so rewarding is to have your second career be your passion"

Patty Frohme


Regional Director of Shelter Outreach

Patty has a Computer Science degree and has worked in the software industry for over 15 years, with emphasis on development, sales, and post-sales training and implementation. She has spent many hours volunteering at local animal shelters where she has been committed to improving the lives of animals and animal welfare organizations. She knew she had found her calling when she learned that she could combine her background in software, her skills in training and customer relations, and her passion for “saving the puppies”. Patty now lives in Boulder, Colorado, and hopes to add to her family with another shelter dog (or twelve).

Bert Troughton

Vice President, ProLearning, ASPCA Community Outreach

Bert Troughton, Vic e President of ProLearning at the ASPCA, is responsible for the management, oversight and integration of Shelter Research & Development. ASPCApro.orf, Shelter Training, Meet Your Match, Community Programs, ASPCA Partnership Dashboard, and ASPCA e-Learning for the field.

Before joining the ASPCA, Bert was the CEO of a regional humane society in New England that became well known under her leadership for its extraordinary vision and capacity to deliver on an aggressive strategic agenda. Past president of both the New Hampshire Federation of Humane Organizations and the New England Federation of Humane Societies, she is a popular speaker and trainer in the field and received the 2004 Dennis White Excellence In Teaching award from The American Humane Association. Bert Authored the ASPCA/Petfinder shelter management page from 2000 – 2003 and co-authored the book Making Plans to Make A Difference – A Business Planning Guide for Shelters.

Prior to assuming employment in Animal Protection, Bert worked for ten years as a clinical social worker – treating individuals and families in community mental health settings. She has over 20 years experience in nonprofits, having served several very successful organizations in the capacities of senior manager. Executive officer and Board officer. Bert holds a Masters in social Works from the University of Connecticut; post-graduate certificates in Psychotherapy, Family Therapy and Nonprofit Management; and is a certified instructor of Dialogue Education.

Christa Chadwick

Director of North American Shelter Outreach

Christa Chadwick comes to Pethealth with over 10 years in the animal welfare field. She has been successful in a variety of positions in the industry, and was most currently the Director, Animal Care for the Ontario SPCA, providing leadership and support to over 50 animal welfare organizations in the province, and direct supervision to 17 Ontario SPCA-operated facilities, including 2 high-volume spay/neuter clinics and a wildlife rehabilitation facility. Christa shares her home with her husband, as well as 14 yr. old border collie mix named Tilley, and 2 orange tabby cats named Dougal and L.C.